EARN A GLOBAL MBA DEGREE FROM AN AWARD WINNING INTERNATIONAL UNIVERSITY IN JUST 12 MONTHS
Call us now on 18002102040or
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AIU’S MBA in marketing explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance. The program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You will be taught by professionals that can impart real-world lessons and applications.
The curriculum has been designed in a manner so that students can immerse themselves in the legal aspects of market research methods, international marketing, product and brand management, and strategic management.
Start Date: 15-12-2021
Call us now on 18002102040or
write
to us [email protected]
Graduates with a minimum of 10+2+3 years of formal education from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with a minimum of 50% marks or cumulative grade point average of 2.0 on a 4.0 scale or 5.0 on a 10.0 scale
No GMAT is required
12 MONTHS, 48 CREDITS HOURS
BUSINESS CORE COURSES
| FIN 630 | Global Financial Management | 6 |
| MGT 600 | Business Research for Decision Making | 6 |
| MKT 640 | A Managerial Approach to Marketing | 6 |
| MGT 680 | Strategic Management | 6 |
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| Total Core Requirements | 24 | |
|---|---|---|
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MARKETING
| MKT 661 | Strategic Marketing | 6 |
| MKT 665 | Research Methods in Marketing | 6 |
| MKT 660 | International Marketing | 6 |
| MKT 665 | Product and Brand Management | 6 |
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| Total Specialization Requirements | 24 | |
|---|---|---|
Total MBA Degree Requirements                                                                                               48 credits
This course allows you to look into the development of policy, making standard financial management decisions, and to explore various financing options for international businesses based on the multinational firms.
This course will allow you to dig deeper into the planning, implementation, management, and evaluation of the corporate resources, products, assets, and development and implementation of integrated business strategies and policies by the global enterprises.
Explore the role of decision-making in dealing with employees, formulating strategy, and negotiating from a managerial viewpoint. In this course, you will be required to understand, apply, and evaluate both quantitative and qualitative research methodologies.
This course will enable you to understand the applications of marketing concepts in a global organization, and examine international channel distribution as well as promotional pricing.
This module concentrates on strategic, as opposed to tactical, aspects of marketing and is designed to familiarize the participants with the inherent problems in market planning in multi-product organizations. The course will offer you a deeper understanding of contemporary approaches for strategic planning, market planning, and new product entry strategies, and experience the design and implementation of a marketing plan through simulation.
Dig deeper into the needs and wants of the customers, and analyse the information for developing marketing promotional campaigns, new products, refine current product offerings, and improve customer service efforts. This course will help you gain strategic decision-making skills critical for becoming a successful marketer.
This course will help you take marketing decisions at the International level by examining the issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.
This course will provide you the opportunity to learn about the product and brand management and take decisions to build brand value and equity.
Among the AIU faculty are recognized industry specialists, many of whom have served as executives and entrepreneurs.
An extremely competitive fee of ONLY INR 3 Lakhs + GST
* Attractive Financing options available
Register for the program, pay the registration fees of Rs.27,000 and complete your application for this course through an Online Application Form.
A copy (scan) of the following documents must be uploaded as part of the selection and enrolment process.
Document Requirements
Applications along with the substantiating documents will be reviewed based on eligibility. Candidates subsequently shortlisted by AIU for enrolment will receive intimation of selection to the program. Candidates will then be required to remit the programme fee of Rs.3.00 Lacs + GST. Last Date to remit the Program Fee is 15/12/2021 Fee once paid is non-refundable. Candidates will receive the session access credentials and program will commence sessions on the scheduled start date.
START DATE: 15th of December 2021
For Shortlisted candidates - Please CLICK HERE to fill up the form.
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