Brand Sales & Marketing , Digital Marketing
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Winning at the Game called Internet Marketing
This 5 month certificate course in digital marketing and social media strategy is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the technical and behavioral fundamentals of digital marketing practices and online consumer behavior. Issues pertaining to and springing from business practices will be explored which will allow the participants to design dynamic and robust digital marketing strategies.
The specific objectives of the course include:
To understand the strategic and tactical nature of digital and social marketing
To understand the role of digital marketing in a company’s channel/media portfolio and its impact on the marketing function
To identify and understand the plethora of options currently available for implementing and nurturing marketing campaign on the Internet (and appreciate that they are constantly evolving!)
To understand the balance between technology and consumer behavior for digital and social media marketing best practices
To understand how firms transition to the digital platforms
Experiential component: Besides developing fundamental understanding of how digital marketing ecosystem functions, participants will also be exposed to experiential learning modules including creation of own website, engaging in content writing and search engine optimization, linking of website with social media accounts, managing Google AdWords accounts, digital advertising campaigns, marketing automation tools, and analytics. The pedagogy also includes contemporary case studies to provide comprehensive learning
Read LessWinning at the Game called Internet Marketing
This 5 month certificate course in digital marketing and social media strategy is designed to provide an up-to-date comprehensive understanding of the rapidly evolving world of digital marketing. The course comprehensively covers the technical and behavioral fundamentals of digital marketing practices a Read More
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For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country • Proficiency in English, spoken & written, is mandatory
Proficiency in English, spoken & written, is mandatory
1.1 Designing a Digital Marketing Strategy
1.2 Digital Consumer Behavior I
1.3 Digital Consumer Behavior II
2.1 Fundamentals of Website Design and Development
2.2 Understanding Google Analytics
2.3 Improving website performance
3.1 In-bound Marketing Using SEO
3.2 Search and Display Advertising
3.3 Measuring ROI of digital spending
4.1 Competition in Digital Businesses
5.1 Leveraging Social Media
5.2 Social Network Analysis
5.3 Social Media Analytics and Social Listening
5.4 Content Marketing
6.1 Remarketing: Targeting “Intent to Purchase” Audience
6.2 Email Marketing
6.3 Mobile Marketing
6.4 Marketing Automation & Omni Channel Market
7.1 Transitioning to Digital
7.2 Wrap-Up
1.1 Designing a Digital Marketing Strategy
1.2 Digital Consumer Behavior I
1.3 Digital Consumer Behavior II
2.1 Fundamentals of Website Design and Development
2.2 Understanding Google Analytics
2.3 Improving website performance
3.1 In-bound Marketing Using SEO
3.2 Search and Display Advertising
3.3 Measuring ROI of digital spending
4.1 Competition in Digital Businesses
5.1 Leveraging Social Media
5.2 Social Network Analysis
5.3 Social Media Analytics and Social Listening
5.4 Content Marketing
6.1 Remarketing: Targeting “Intent to Purchase” Audience
6.2 Email Marketing
6.3 Mobile Marketing
6.4 Marketing Automation & Omni Channel Market
7.1 Transitioning to Digital
7.2 Wrap-Up
Indian Institute of Management (IIM) Raipur was set up by the Government of India, Ministry of Human Resource Development in 2010 at Raipur, the capital of Chhattisgarh.
Ranked 19th amongst B-Schools in India by Govt of India MHRD-NIRF Rankings 2019, IIM Raipur offers flagship 2 years full-time Post-Graduate Program in Management (MBA) as well as the Post Graduate Program in Management for Working Executives (PGPMWE). IIM Raipur believes in preparing ethical leaders who are not only committed to business, commerce and industry but are also socially conscious towards their contribution in nation-building and bring in name for the country globally. IIM Raipur is also committed to excellence in research and has a strong doctoral (Ph.D.) program along with a supportive ecosystem promoting research within the faculty fraternity.
IIM Raipur has strong international collaborations for student exchange programs with prominent universities and institutes in 13 countries across the globe including Australia, Chile, Germany, France, Greece, South Korea, Mexico, New Zealand, Austria, Peru, Russia, Slovakia and Thailand.
IIM Raipur Online also offers consulting services to design and implement policies, systems and processes in functional and cross-functional areas of business. Besides, regular in-campus and in-company training programs are conducted by IIM Raipur faculty members for supporting industry requirements.
IIM Raipur started functioning out of its sprawling new campus in Atal Nagar, Raipur from 2018. The new campus spread over 200 acres is a state-of-the-art campus offering a blend of modern architecture, culture and heritage of Chhattisgarh.
To learn more about financing your course, visit the course Financial Resources Hub
All applications for this course must be made through an Online Application Form.
In case payment is being made online through Credit Card/Debit Card, please ensure that you have the Credit Card/Debit Card with you at the time of filling out the Application Form. If you have opted to pay the Application Fee/Instalments of the Fee through Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favouring “Arrina Education Services Private Limited” payable at Mumbai and is sent to the address provided below along with the downloaded copy of your Application Form. Please ensure that you write your Name, REGID, Course Name and Contact number at the back of your Demand Draft/Pay Order.
All Demand Draft/Pay Orders along with a downloaded copy of your Application Form must be sent to.
Student Relationship Manager,
TALENTEDGE,
21, Institutional Area, Sector 32,
Gurgaon 122003, Haryana, INDIA.
The course fee is payable in instalments as per the instalment schedule provided. In the event of late payment of Instalment 1 or any other subsequent Instalments, a Late Fee is leviable as follows. A Late fee of Rs.1000+GST will be charged to the Participant, if the instalment is paid within 7 days from the due date published on the instalment schedule. A Late fee of Rs.2500 + GST will be charged to the Participant, if the instalment is paid between 8 days from the due date to within 14 days from due date as published on the instalment schedule. If the Fee Instalment is not received within 14 days from the due date, then the Participant shall be considered a dropout and a Re-joining Fee of Rs.5000 + GST will be charged to the Participant. If the Participant wishes to continue with and complete the program then re-joining can be accommodated as per course guidelines.
Cancellation by the Participant Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to the closure of registration or 21 days before the date of course commencement whichever is earlier. Even if such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of Rs.5000 and applicable taxes for Indian participants & USD 125 for foreign participants. In all other cases, no refund shall be made. A participant may opt for rescheduling to a later batch of the same program / another program prior to the commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the course. The amounts paid by the participant shall be considered as advance payment towards the next batch/alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling. Cancellation by Talentedge & Institute Talentedge & the Institute reserve the right to cancel courses at any time owing to reasons like insufficient enrolments, trainer indisposition or force majeure events. In the event that Talentedge or the Institute cancels a scheduled course, the student will receive full fee refund for the same. All refunds will be processed within 30 days of receipt of a valid refund request.
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